Apple clash with Imagination Technologies shows desire to take ‘control of their destiny’ in future of A.I
Apple wants to control its own destiny in the chip arms race Apple wants to control its own destiny in the chip arms race
Apple's decision to drop Imagination Technologies as a supplier might seem like a ruthless move, but it underlines the technology giant's ongoing push to have more control over hardware which will have implications on its margins and ability to own new areas like augmented reality (AR) in the future.
Apple said it would be "reducing its future reliance on Imagination's technology" over the next 15 to 24 months. Imagination, a U.K. firm that designs graphics processing units (GPU), is a key part of Apple's products like the iPhone.
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